Sneaker Launch PR Packaging
Designed artwork and packaging concepts for a popular athleisure clothing brand to promote their new sneaker launch through this PR box.
Tools: Adobe Illustrator & Adobe Photoshop
Tools: Adobe Illustrator & Adobe Photoshop
Initial direction: Los Angeles street wear
Concept 1: Rigid magnetic closure box with ribbon pull and two internal hinged product compartments to reveal bottom storage
Concept 2: Rigid silver mylar coated box with folded magnetic closure and side finger notch drawer
Concept 3: Rigid box with magnetic logo plaque closure, dual hinges, and removable product trays
Revised direction: Sunset Boulevard
Concept 1: Rigid box with fully telescoping lid, interior iridescent lamination velum sheet overlay, and finger notch drawer
Concept 2: Wrap-around tab closure box with gold foil palm trees; interior colored insert and side finger notch drawer
Final direction: minimalist & clean
Concept 1: Rigid box hinge lid drop front panel with finger notch drawer
Concept 2: Rigid drawer box with ribbon pull, non-removable drawer with internal finger notch sliding compartment
